Super Bowl Alert: Protests, Steelers Synergy and the Brands on the Sidelines

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The NBC logo hangs from the side of 30 Rockefeller Plaza building in NY, on January 27, 2011.

NBC estimated ad sales of almost $1.4 billion for both the Super Bowl and the Olympics. The Olympic Winter Games will be held from February 9-25 in Pyeongchang, South Korea.

The company also expects over $900 million in national ad sales for the Olympic games, which would be a first for a Winter Olympics, Lovinger said. "We are very focused on making sure that the two facilities are equitable, and our football operations side takes a lot of time to make sure the two facilities that we're delivering to the two Super Bowl teams have equivalent facilities in terms of space, opportunity for meeting rooms and access to facilities and weight rooms", O'Reilly told SI. However, if the Vikings reach the big game, the Vikings will get the home field advantage, a contingency plan the National Football League always has in mind just in case.

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Auburn had its Super Bowl chances reduced by three former players during the four Wild-Card Weekend games, where Alabama had two alumni eliminated.

Although the game does not air until February, the co-hosts of Outnumbered took aim at NBC Sports on Thursday, which said that it would not black out players who made a decision to kneel during the national anthem. Its defense has allowed 8.9 fewer points per game than expected in 2017, the second-best mark behind the Jaguars (12.8) this season and the 16th best effort since 2002. "The game itself nearly transcends the season". However, the Falcons had some early struggles at the beginning of the season, which lead to some doubts about the Falcons being Super Bowl contenders.

A vast stable of advertisers will run spots during this year's Super Bowl, with auto makers continuing to have a strong presence and increased buying by consumer packaged goods companies, Lovinger said.

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NBC is selling the Olympics based on total audience delivery, which counts all the different ways people can watch the game, with people 2 plus as the key metric, as opposed to using households in the past.

"This gives us a little flexibility to take advantage of those changes in viewership habits", Lovinger said. For example, if the network guarantees an advertiser 1 million Olympics viewers over the games, it can meet that promise with 800,000 TV viewers and 200,000 digital viewers, or some other combination. "A viewer is really a viewer".

NBC said this is the first time in history that one media company has had both events so close together.

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