What is the laundry pod challenge taking over the internet?


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Joking about eating Tide Pods has always been a meme.

The new social media trend involving teenagers eating Tide Pod laundry detergent capsules has led to health officials warning against participating in the craze after a recent spike in ingestion cases due to their sweet-like appearance.

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They said that the pods are for "doing laundry".

Tide pods, the brand's version of the laundry detergent pods, are small, brightly-colored packets of detergent, created to dissolve while washing clothes.

YouTube is leading a crackdown on the so-called Laundry Pod Challenge after U.S. poison centres reported a spate of incidents involving teenagers ingesting laundry detergent.

Instagram user greenpantsu also posted a drawing of "Tide Pod Chan", an anthropomorphic anime representation of Tide Pods.

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In addition to YouTube and P&G, the Consumer Product Safety Commission has issued a statement stating "A meme should not become a family tragedy". They should not be played with, whatever the circumstance, even if meant as a joke. The increase in popularity of these videos - the American Association of Poison Control Centers says they received 39 phone calls regarding ingestion of the detergent packs in the first 15 days of 2018 - prompted the association to issue a warning on January 16.

"Laundry pacs are made to clean clothes".

At the time of writing it's still possible to find Tide Pod Challenge videos on YouTube, though most of the videos being surfaced seem to be denouncing the stupidity of the "challenge" (even if they have clickbait-y titles that claim they're going to eat the pods - hey, savvy YouTubers know a good viral backlash bandwagon to jump on when they see one!). Eating the pods can cause second and third-degree burns to the nose, mouth and throat, it said.

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