After months of complaints from advertisers over their messages appearing alongside inappropriate or exploitative videos, YouTube has announced a new set of policies created to improve how it vets content.
Further, YouTube is announcing that it will introduce new procedures to vet the videos that are part of its premium advertising tier, Google Preferred.
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Under this system, Paul's video would have been reviewed by a human moderator, who would have conceivably flagged it as not being eligible for Google Preferred ads due to its disturbing content. In the past year, YouTube has dealt with a series of firestorms, starting last March when ads were found next to violent and racist videos, leading several advertisers to pull their business.
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"We expect to complete manual reviews of Google Preferred channels and videos by mid-February in the U.S., and by the end of March in all other markets where Google Preferred is offered", added Muret.
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In an open letter posted to Twitter last week, YouTube wrote, "We expect more of the creators who build their community on @YouTube, as we're sure you do too". It's also hosted disturbing cartoons in its YouTube Kids section, and allowed Logan Paul's troubling video to show ads and reach its "Trending" section. "These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone".
"Obviously we believe he's made unfortunate misssteps". "We'll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge".
As YouTube fielded complaints from advertisers, the company has defended itself by pointing to the number of creators that depend on the service for their livelihood.
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This theoretically removes the monetary incentive for creators to constantly push the envelope with extreme video, while also giving marketers more assurances that their ads won't run against dark or disturbing content.