Facebook To Start Allowing In-App Subscriptions For iOS Devices

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Mosseri stated that Facebook was happy to take a point of view on certain subjects if it meant "leaning into quality news", as well as pushing local media to the forefront along with "broadly trusted publishers".

Today onstage at Code Media, Facebook's head of news partnerships, Campbell Brown, said that publishers wanted to give away five free Instant Articles, not 10, so Facebook is switching to that lower threshold as an option before asking users to pay, and that includes bringing the test to iOS. And how will Facebook direct its users' attention to Watch's hard news section at a time when those users are still becoming aware of Watch's existence in the first place?

Facebook started testing paywalls on Android in October, but at the time it couldn't come to an agreement with Apple about how subscription revenue would be taxed.

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This test is specifically created to stress servers and test some of the networking changes made since the recent closed beta. No additional content will be included in this test, and Rare isn't looking for gameplay feedback.

There has been a lot of uncertainty among the media about just how much changes to Facebook's News Feed, created to emphasize interactions between friends and family, will ultimately affect traffic to the companies that rely on the social media giant to build and grow their audiences. Meanwhile, CEO Mark Zuckerberg has said that he wants to focus on meaningful interactions on the site, meaning engagement between family and friends. More recently, its decision to demote news in its all-important News Feed rankings has rankled publishers who complain Facebook's interest in journalism only extends as far it suits the company's changing engagement priorities. Brown discussed how the company plans to rank news on users newsfeeds and revealed that Facebook will be taking an active role in deciding which publishers deserve more exposure as the company attempts to fight "fake news" on their platform.

The social media giant has experimented with different paywall options for publishers in its Android tests.

Facebook has resolved a dispute with Apple that prevented the social network from launching a subscription tool for publishers on iOS devices.

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Watch platform has been launched by Facebook in August to compete more directly with other video distribution platforms online.

"Folha hadn't been publishing regularly on Facebook for a while, she said". She continued, "If someone feels that being on Facebook is not good for your business, you shouldn't be on Facebook".

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