The 2018 Gerber baby was named Wednesday morning on the "Today" show, and he is Lucas Warren, the first child with Down syndrome to receive the honor of, essentially, America's cutest baby. But Lucas is special, for so many reasons.
The victor of Gerber's annual photo search, which began in 2010, was revealed on NBC's "Today Show" on Wednesday morning.
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Gerber has received countless photos over the past 90 years from parents who think of their little ones when they see Gerbers iconic baby logo.
In a segment filmed in the family's north Georgia home, dad Jason described his wife's exuberant reaction upon getting the news in the mail that Lucas had won the contest. Gerber chose the child's photo out of more than 140,000 submissions in the nationwide search. Congratulations, Lucas! Looking forward to seeing your sweet smiling face all year!
"He may have Down syndrome, but he's always Lucas first", said Cortney.
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Lucas' mom, says she hopes this will bring help increase the acceptance of special needs kids. He's also won a $50,000 prize, which his parents say will go right into his college savings account.
As the Grand Prize victor, Lucas' family will receive $50,000, he will be given the coveted title of 2018 Gerber Spokesbaby and take a front seat on Gerber's social media channels throughout the year. "We're hoping when he grows up and looks back on this, he'll be proud of himself and not ashamed of his disability".
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