Land Rover creates 'world's toughest mobile phone'

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Of course, this handset is fully compatible with Land Rover's in-car apps.

Britain might not be known for its mobile phone industry but one of its auto industry icons, Land Rover, is hoping to change that by launching a smartphone aimed at outdoor enthusiasts.

Land Rover has launched a phone inspired by its rugged go-anywhere 4x4 vehicles.

The phone will also take quite a bit of abject treatment, such as "blistering heat, thermal shock, intense humidity and vibration exposure".

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For one it has IP68 water and dust resistance.

The handset will be available for pre-order in South Africa in April this year but there is no word on pricing just yet.

Land Rover says this can power the phone for two straight days, even with the screen turned on throughout.

Other hardware packs available include a 4 370mAh additional battery and a universal bike mount, all created to enhance any adventure by enabling owners to go further and stay out for longer. And so that your hands don't freeze when you caress the screen, it works with gloves, too.

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Battery life can also be doubled by adding the included Adventure Pack while on the go. Being out and about, you would hope the camera is up to taking snaps worth sharing and on paper, it does - thanks to a 16MP rear sensor with 4x digital zoom. This includes a number of enhancements such as; 3600mAh additional battery, improved 25 x 25mm ceramic patch Global Positioning System antenna, plus a TPU protective case, Stainless steel carabiner with canvas strap.

It also comes with its own compass and SOS light, designed for use when hiking, biking, skiing or on off-road adventures.

"This is the smartphone we'd all like to own - a flawless combination of design and functionality that embodies the Land Rover DNA and enables customers to be outdoors for longer, with the confidence to go further", said Joe Sinclair, Director of Branded Goods and Licensing, Jaguar Land Rover.

Land Rover will also be offering a "Bike Pack" with a mount for both the bike stem and handle bars.

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