Super Bowl Nets 103 Million Viewers, Down 7 Percent from 2017

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Admittedly, we knew This Is Us was going to put up big numbers last night as there's no better lead-in than the Super Bowl, and the episode promised to answer all of the lingering questions about Jack's death.

The Sunday night championship, in which the Philadelphia Eagles toppled the New England Patriots 41-33, attracted an overnight rating of 47.4 on NBC, according to preliminary data from the network, down about 3 percent from a year ago. Fans ripped out a number of seats after the final Vikings game at the Metrodome in 2013.

Getty Image
Getty Image

The last Super Bowl follow-up to top This Is Us came in 2012, when The Voice grabbed a 20.0 rating.

Football fans react as they watch Super Bowl LII between the New England Patriots and the Philadelphia Eagles at the city's oldest tavern, McGillin's Olde Ale House in Philadelphia, Pennsylvania, U.S. February 4, 2018.

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This year's game was close throughout, with Eagles quarterback Nick Foles leading his team to its first Super Bowl victory and Patriots quarterback Tom Brady heaving a last-second pass that fell incomplete. That made the game the most live-streamed Super Bowl ever.

Advertisers including Anheuser Busch InBev, Amazon.com Inc and Toyota Motor Corp spent more than $5 million on average for each 30-second commercial spot during Sunday's game.

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One of the most exciting Super Bowls in league history actually saw a television ratings drop. "No game action or commercial time were missed", an NBC spokesperson said in a statement.

Nearly all the Western New York audience stayed Sunday for Justin Timberlake's halftime performance.

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