Unilever Disgusted By Facebook And Google


Over the last five years, its spending on digital media has more than doubled while its investment in creating digital content has gone up by 60%.

"As one of the largest advertisers in the world, we can not have an environment where our consumers don't trust what they see online", Mr Weed will say. The annual event is attended by major advertisers, media groups and technology companies and has become a platform for big advertisers to publicly push for change.

"Fake news, racism, sexism, terrorists spreading messages of hate, toxic content directed at children - parts of the internet we have ended up with is a million miles from where we thought it would take us", Weed said in his prepared remarks, a copy of which were provided to USA TODAY.

"This is not something that can brushed aside or ignored", he will say in the speech. Google is expected to bring in $40 billion and Facebook almost $22 billion.

Though Weed does not call out specific companies, his terminologies make it clear Unilever is referring to platforms like Facebook and Google, two companies that have been fraught with controversy over ad practices.

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Companies like Google and Facebook make a big chunk of their revenues from online ads.

The discussion over how online platforms tackle unsavoury and extremist content is not new - it has been rising in volume over the last few years. The use of blockchain, which provides a single ledger and version of the truth in transactions, would give marketers more insight to how digital ad inventory is filled.

Nevertheless, the Dutch-British FMCG giant does not want to impose an ultimatum, but says it wants to work on a solution and already engaged online partners like Facebook, Snapchat, Twitter and Amazon.

Facebook said it was, as well as clusters of fake accounts, while Google announced it would dedicate in 2018.

"Consumers expect brands that they invest their time and their money in to to be responsible citizens of the Web".

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YouTube has tried to address its political problems by posting a notice to American users when they're watching state-sponsored "propaganda" such as the Kremlin-funded RT. "The efforts they're making are not enough at the moment to weed out these comments and content".

In the midst of the 2016 elections, tech giants Facebook and Google received backlash for allowing Russian ads advertised on their platforms to sway voters.

It's a situation that advertisers are not entirely happy with.

Neil Bearse, director of marketing at the Queen's University business school, said despite the push for retailers to sell products through advertising, there is a point when brands "have values".

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