View Adds Or Mine Cryptocurrency, Salon Gives You The Choice

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Anyone visiting Salon.com with an ad-blocker enabled will see a popup asking them to either disable it or "Block ads by allowing Salon to use your unused computing power". Online advertising revenue at many websites is dwindling, especially in the era of ad blockers, so even legitimate publishers have started to experiment with mining as a revenue stream.

Ad-blockers are breaking the unwritten relationship which Salon has with its readers, however, where they get free content in exchange for adverts. This is causing many sites to lose out on revenue (unless users whitelist particular addresses), but U.S. media group Salon is trying out an innovative solution to the problem. "Indeed, your computer itself can support our ability to pay our editors and journalists". By choosing the latter option, users can block the ads-but in return, Salon uses their processors to mine Monero with a software known as Coinhive.

Thus before allowing any website to allow them to use your computer's processing power, one must be always aware of other repercussions as well. There after we will ask you again to opt-in.

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While Monero and Coinhive may have been created for legitimate purposes, both of their reputations have taken quite the beating in recent months as hackers on the dark web make use of their respective advantages.

A number of scientific projects also use spare computing power to contribute towards research.

Searching for new revenue in the cash-strapped and ad-blocked world of media, the blog Salon.com is turning to the new hotness: Cryptocurrency mining. One called Steemit actually launched its own platform to pair with its coin, and users there built up a healthy, cryptocurrency-centric social network, upvoting one another and earning actual money in the process. There's no information about the software in Salon's frequently-asked questions (FAQs) page.

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While Monero will be the first cryptocurrency to be involved in the plan, Hoffner said Salon is planning to build a portfolio of digital coins. "Should you begin a process that requires more of your computer's resources, we automatically reduce the amount we are using for calculations", the explanation added. The mining process will continue as long as the user is accessing Salon's content.

Salon CEO Jordan Hoffner told Fortune that the new plan has several users already and the mining option is just one aspect of the company's monetisation strategies; another of which is a paid tablet and mobile app to come later in 2018.

For the most part, using browsers to mine cryptocurrency has remained the purview of criminals, scammers and other grey-market players.

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