MoviePass update on iOS 'removes unused location capabilities' following privacy concerns

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"Today, MoviePass released a new app update, including the removal of some unused app location capabilities", the company wrote in a statement Wednesday.

The subscription service found itself in hot water this week when it was revealed that Chief Executive Mitch Lowe bragged about his company's ability to track customers during a speech at the Entertainment Finance Forum in Los Angeles. Shortly after that comment, MoviePass issued a statement clarifying its actions, and now the iOS app has been updated to remove the features... So while you sat there watching a new movie everyday for $10 per month, MoviePass was collecting an "enormous amount" of information about you. While part of our vision includes using location-based marketing to enhance the movie-going experience for our members, we aren't using some of that functionality today.

Do you care about MoviePass' data tracking plans, or is giving up some privacy worth the cheaper movies?

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For users who wish to disable the Global Positioning System tracking, they should download the update from the app store right away. When/if it does arrive, MoviePass likewise says that users will get to "choose the location-based services that are right for them..."

If you're a subscriber to MoviePass, you're being followed home.

A company spokesperson told CBS News that it doesn't sell the data that it gathers.

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That location tracking, based on Lowe's comments, involved using the mobile app and the Global Positioning System built into the customer's smartphone. I've been one of the lucky ones and never missed a movie that I was intending to check in for and see with MoviePass, it's always worked for me.

Of course, we shouldn't take this update to mean that MoviePass is moving away from its data collection ideas completely.

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