Rihanna joins the 'Let's wipe $1bn off Snapchat's stock value' club

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The 'Work' singer - who was assaulted by her then-boyfriend Chris Brown in February 2009 - has criticised the platform after it featured an advert that asked users whether they would rather "slap Rihanna or punch Chris Brown".

Jenner's feedback reportedly caused Snapchat's stock to potentially plummet by $1.3 billion.

The "Would You Rather" ad was removed earlier this week, and Snapchat released an apology.

The shocking ad - which referred to Brown's 2009 conviction for brutally assaulting Rihanna in a vehicle - provoked disgust on social media over the weekend, with some vowing to delete Snapchat from their phones. She took to Instagram to post a story (below) that said 'I'd love to call it ignorance, but I know you ain't that dumb!

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"Good (me) SNAPCHAT, you already know that you are not my favorite app".

Rihanna on March 15, 2018 accused Snapchat of shaming domestic abuse victims after an advertisement made light of her beating by fellow pop star Chris Brown. She ended her comments "throw the whole app-logy away", so her fans did exactly that.

"This advertisement is disgusting and never should have appeared on our service", a Snap Inc. spokesman said Thursday. The spokesman added that it would never happen again and Snap was looking into how that came to happen.

"The advert was reviewed and approved in error, as it violates our advertising guidelines", Snap wrote.

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Rihanna fans around the world are deleting Snapchat from their mobile phones following the singer's outburst against the app yesterday.

After Rihanna clapped back at Snapchat for posting an insensitive ad that promoted violence against her, the popular app's stocks plunged, snatching some $800 million from its value, reports CNN Money.

Rihanna continued the slow burn on Snapchat's backside as she vented before her 61 million Instagram followers.

Snapchat attempted to do another round of damage control.

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Shares of Snap Inc, the company that makes the app, were down 4.7% in trading on Thursday. In a 2015 interview with Vanity Fair, Rihanna said she felt she has been "punished over and over" by the attention surrounding her assault.

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