Amazon lowers price for video doorbell after completing Ring acquisition


However the firm alongside its video doorbells, also provides security cameras and camera equiped floodlights to provide a "ring" of security around people's homes.

Ring will still operate independently out of its Santa Monica headquarters, and CEO Jamie Siminoff says the company's main goal is to reduce crime. "The entire Ring team is excited to continue working hard to create products and services that bring real benefits to people's lives and build safer communities for all our neighbours".

Amazon announced today that it has completed its purchase of video doorbell and security camera maker Ring.

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Amazon has slashed the price of Ring's popular video doorbell to $100 from $150. "And this is just the beginning - we will continue to move quickly and work hard to empower customers with a suite of security solutions that provide an affordable, effective way to secure homes and neighbourhoods".

The relationship between Amazon and Ring began in 2016 through the Alexa fund, Amazon's investment division focused on supporting companies that develop voice-related features.

"Combining with Amazon allows us to come into a large organisation that has a lot of different support mechanisms, and leverage them, be it technology, a service or something else, to scale much faster than we would have been able to do before".

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The speculation is that Amazon will seek to integrate Alexa into these products going forward. For more information, visit and follow @AmazonNews.

"But you love it when you run into opportunities where you have an incredibly mission-oriented leader and a team that executes extremely well, products that customers absolutely love and are already at scale - Ring checked all those boxes". The Ring product line, along with the Ring Neighborhoods network, enable Ring to offer affordable, proactive whole-home and neighborhood security. The Video Doorbell is also now listed as $99.99 on Ring's website. With Ring, you're always home.

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