Facebook passes new rules on political ads

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Ever sent a message and then wished you could take it back?

And earlier on Friday, Facebook said that it would make new retention rules around Messenger messages available to its users in the coming months.

The company admitted it began erasing the messages of Mr Zuckerberg and a few other top executives in 2014 after computer hackers obtained and released emails from Sony Pictures executives.

With the United States midterm elections coming in November and elections in India, Brazil, Mexico, Pakistan, Hungary, and other countries slated for this year also, preventing election interference is a huge focus for Facebook right now, company CEO Mark Zuckerberg said recently. "We have discussed this feature several times".

The statement continued, "This may take some time. We should have done this sooner - and we're sorry that we did not". The recipients of Zuckerberg's messages weren't informed before that happened.

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"Every advertiser who wants to run political or issue ads will need to be verified", Facebook chief executive Mark Zuckerberg said in a post on his Facebook profile page on Friday.

Facebook will also require the administrators of pages with a "large number" of followers to also be verified. The company did not specify what number of followers would trigger the requirement. Now that Zuckerberg's secret is exposed, the social media giant is planning to appease users by rolling out an unsend feature to its platform.

Moscow has denied the allegations.

The social network, which is under fire for enabling manipulation of its platform in the 2016 election, said the new policy would require any messages for candidates or public issues to include the label "political ad" with the name of the person or entity paying for it.

Facebook is trying to strengthen its system ahead of this year's US midterm elections as well as upcoming elections around the world.

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That legislation is aimed at countering concerns about foreign nationals using social media to influence American politics, which is part of the investigation into possible Russian meddling during the 2016 U.S. presidential campaign.

The legislation would expand existing election law covering television and radio outlets to apply to paid internet and digital advertisements on platforms like Facebook, Twitter Inc and Alphabet Inc's Google.

The legislation would also require online platforms to make "all reasonable efforts" to ensure that foreign nationals and entities are not buying political ads to influence the United States electorate. Neither can they opt entirely out of Facebook's data collection.

Facebook (FB.O) has confirmed that the data of 2.7 million European Union citizens were among those improperly used by political consultancy Cambridge Analytica, the European Union executive said on Friday.

For example, the Facebook data might reveal that a patient did not have many friends or did not receive many messages, so might need a nurse to visit them at home. Facebook will ban those that don't clear the process from running political ads on either its social network or on Instagram.

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Facebook has reportedly told the European Union that almost three million people in the bloc could have been affected by the data-sharing scandal involving Cambridge Analytica.

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