Coinbase Catalyzes Institutional Adoption With New Product Suite

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The new products address numerous issues that big investors such as hedge funds face when trying to enter the cryptocurrency market, providing liquidity, safe storage of assets, quality support and advanced products such as OTC (over-the-counter) and margin trading. There is a problem, there are very few regulated platforms, and they do not facilitate services for enterprises, hedge funds, or other important institutions.

First, the platform announced the Coinbase Custody which will be launched in partnership with leading institutions.

Its new product, Coinbase Custody, partners Coinbase with an SEC-regulated broker-dealer for third-party auditing and financial reporting validation.

Coinbase Rolls Out Crypto Custody Product for Institutions

"As institutions continue to enter the cryptocurrency market, we are committed to building the products and services that uniquely meet their needs". Lost or stolen crypto funds will likely never be recovered, and this puts institutional investors on edge.

"We have leveraged our experience safely storing more than $20 billion of cryptocurrency to create Coinbase Custody, the most secure crypto storage solution available", the firm said today.

The second product announced today was Coinbase markets, an online marketplace for liquidity based out of a new office in Chicago. 'Over the course of the year, Coinbase Markets will introduce new features like low latency performance, on-premise datacenter colocation services, institutional connectivity and access, and settlement and clearing services.

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"There is clear demand from institutional clients and financial services professionals for more specific solutions with regard to cryptocurrencies that address their sophisticated needs", said Adam White, Vice President and General Manager of Coinbase Institutional.

The launching partners of Coinbase Custody include: Autonomous Partners, boostVC, MetaStable, Multicoin Capital, Polychain Capital, Scalar Capital, Walden Bridge Capital, and others. Coinbase Prime will promote implementation of cryptocurrency worldwide via giving institutions an opportunity to get closer to this asset class.

Coinbase is known for providing a large pool of liquidity for all Coinbase products, and this is to be continued with the introduction of Coinbase Markets. But Coinbase Custody solves that issue and allows institutions to securely invest in the crypto market. The Institutional Coverage group will cater to requirements institutional clients by offering sales, sales trading, research, market operations, and client services support. Coinbase Prime will be offering lending and margin financial products, Over the Counter [OTC] trading, and algorithmic orders along with the recent market data and research products.

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While Coinbase has said it doesn't consider tokens on its exchanges to be securities, the regulatory view on that is hazy. White added, "We are proud to offer personalized white-glove service and help institutional investors navigate the increasingly complex world of cryptocurrency investing." .

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