Complaints vs Google, Facebook under new European Union law

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Christmas? No! It's GDPR day, of course. But some companies, like Microsoft, have said that it's going to make the rules of the GDPR standard for every user, even people in the United States.

The company should explain to you the nature of the personal data breach and who to contact.

Back Up, What Is GDPR?

Getting ready for GDPR certainly wasn't an easy feat for Gregory and his team but it also wasn't their first rodeo. Well, it governs when our personal data can be lawfully collected, stored and used by others.

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Data processors which only process or store the data on behalf of their clients, for example cloud computing providers, will be directly liable for sanctions and could face lawsuits from individuals, and that needs to be reflected in contracts.

"What identifies an individual could be as simple as a name or a number or could include other identifiers such as an IP address or a cookie identifier, or other factors". Buyers are required to hand over their data or else own "a 1,000-euro brick" that they can't use, Schrems said.

Whilst it may not have the snappiest title, the GDPR matters.

That has become more apparent in the past two months since revelations that a Trump-connected consultancy, Cambridge Analytica, made off with the Facebook profiles of up to 87 million Americans. However, in most cases firms must also show that they need the personal data for a specific goal.

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This is where the GDPR comes in.

As the EU's new privacy rules kick in, experts are saying European consumers didn't need to be on the receiving end of the avalanche of emails that landed in their inboxes this week. "The GDPR seeks to empower European Union residents in the commercialization and use of their personal data by third parties, by requiring those companies seeking to process such personal data to not only be transparent in how such data will be used, but in seeking the unambiguous and affirmative consent of the EU-residents for such use".

This means consent can not be implied from silence or a failure to opt-out (by, for example, unticking a box). When asked if USA users would have the same rights Europeans have to object to the use of data, Zuckerberg said, "I'm not sure how we're going to implement that yet". Microsoft, for example, has said that it will extend the rights available to Europeans under the EU's new privacy regulation to all consumers around the world. It means those processing data must adopt "technical and organisational measures" for security purposes, such as pseudonymization and encryption.

That take-it-or-leave-it approach, Schrems told Reuters Television, violates people's right under the General Data Protection Regulation (GDPR) to choose freely whether to allow companies to use their data.

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And when the security of our data is breached, such as in the case of a ransomware attack, the relevant data protection authority (in the United Kingdom that's the Information Commissioner's Office) must be notified straight away.

Individuals have the right to revoke their permission at any time. Compliance costs, in some cases, have therefore been significant. Those fines could total as much as $7 billion combined.

You also now have more opportunities to make a compensation claim for a misuse of your data.

Failure to report data breaches will also now carry substantial financial penalties of upto €20 million or four per cent of annual turnover, whichever is greater. His lawsuit eventually brought down the Safe Harbor agreement and he's now in another lawsuit that may end up invalidating the new Privacy Shield and other loopholes American companies have found to avoid properly complying with European Union data protection laws.

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