Essential Phone 2 reportedly canceled, Andy Rubin considering selling the company


The company launched its first-ever smartphone, the Essential PH-1, back in August of previous year with a build-up of hype and fanfare. Bloomberg also notes that Essential could keep a toehold in smartphones by putting its brand on a phone developed by someone else, though it's unclear what value the brand might have with no successful products to its name.

The company started by Android co-creator Andy Rubin, has talked to interested parties for a potential sale of the company.

Essential's phone previous year was the Ph-1 and was the first full screen, notched display that made it to to the mainstream (sort of). Essential cut the $700 price to $500 two months later after launch. We will return to update you on the matter as soon as there will be further developments.

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However, the news of sale doesn't mean that the brand will die down.

But sales numbers paint a different picture: A report from the International Data Corporation (IDC) states that the Essential PH-1 only sold 88,000 units in 2017. The company has sold at least 150,000 to date, according to the person familiar with the company.

Bloomberg reports that the company has lost "dozens of hardware and software engineers as well as top executives". In particular, the departure from the company has already announced Vice President of Essential marketing Brian Wallace and Joe Tate, who was responsible for the development of the hardware.

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What's in store for Essential? .

The sale is expected to include all parts of the company along with all the patents it is holding, products such as the smartphone PH-1, the upcoming smart home device and a camera accessory. No one at the company is offering any clear answers.

Even if Essential stays afloat, it looks like we can kiss the dream of an Essential Phone 2 goodbye. The Essential Phone debuted amid high expectations and was lauded for its design and nearly stock Android software. It is disappointing to see Essential cancel their 2018 flagship - it is something we were all looking forward to after the innovative Ph-1 past year.

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Bloomberg's report has clearly stated that the company has canceled its next smartphone. However, his tweet confirms the earlier rumours about the company's approach towards smart home products. Enter your email to be subscribed to our newsletter.