Netflix to invest 85 percent spending on original content


However, chief content officer Ted Sarandos recently said that where as in the past the company invested heavily on importing blockbusters made by other studios onto its network, it chose to invest that money differently and more heavily in its originals slate.

That's according to Variety, which reported on Sarandos' remarks today at MoffettNathanson's Media & Communications Summit 2018 in NY.

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Netflix told Reuters the streaming service plans to release at least 86 original films in 2018. Aside from classics, Netflix has made bank by introducing their own original content. Programs such as Strangers Things, Bright, Orange is the New Black, Narcos, Master of None and more are all helmed by Netflix itself. While the algorithm remains and is strengthened every time you click on something to watch, what you are actually choosing is changing and it's not because of your tastes, but because Netflix is adding more of its original content to its archive and spending lots on it.

It appears that Netflix newer strategy is paying off. To avoid churn, which is a common problem among streaming video on-demand (SVOD) services, Netflix must ensure that its content library is consistently broad, to keep people continuously locked into the service.

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In a research note Tuesday, Olson said his survey results suggest that two-thirds of Netflix's US subscribers would stick with the service even if it raised prices to $15 a month or more. S., and the company maintains it could eventually claim as many as 90 subscribers in its home country.

"The creators we're talking to, they watch Netflix and they want to be on our network", Ted said, Via NY Post. (Piper Jaffray conducted a similar survey of Netflix subscribers in 2016). The company expects its content spending for 2018 to be up to Dollars 8 billion.

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