Paddy Power US arm to merge with Edinburgh firm FanDuel

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In a statement noting media speculation, the FTSE 100-listed betting firm said "discussions, regarding a potential combination of the Group's U.S. business and FanDuel to create a combined business to target the prospective USA sports betting market" are ongoing.

Such websites have slipped through the net of the U.S. ban on sports betting because they are seen as games of skill rather than of chance but an alliance would help Paddy Power push betting products through the site. Last year, the company acquired one of FanDuel's competitors, Draft, for nearly $50 million, proceeding to spend a lot of money for marketing in the following months.

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Leading fantasy sports companies have faced regulatory challenges in several states and scrutiny by officials who question whether paid daily games amount to gambling.

Analysts have valued FanDeal at more than $1bn.

The BBC reported that New York City-based FanDuel incorporated was established in 2009 and that its around 400 employees provide aficionados with a myriad of Major League Baseball (MLB), National Football League (NFL), National Hockey League (NHL) and National Basketball Association (NBA) fantasy sport gaming markets.

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The company which operates from about ten years now offers a great variety of DFS to US customers and has already confirmed its willingness to enter the sport betting market of the country following the US Supreme Court ruling a couple of days ago.

Paddy Power Betfair claim that a potential deal would see a combination of the groups United States based businesses with FanDuel. From the FanDuel side, the knowledge and experience of the two betting giants would be invaluable as they expand into the traditional sports betting market.

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