YouTube launches subscription music service, renames Red YouTube Premium

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Existing Google Play Music subscribers will get a YouTube Music Premium membership as part of their subscription each month.

YouTube Music, which will be launched on May 22, comes with extra features like personalized playlists based on individual's YouTube history and other usage patterns, YouTube, owned by Alphabet Inc's Google, said. It costs $11.99 for new customers and includes YouTube Music Premium. YouTube will also be expanding its lineup of original content, like the recently released "Cobra Kai", and Premium users will get access to all of the new content. YouTube Premium will also feature content like "Step Up: High Water", and upcoming series like the sci-fi thriller "Impulse", as well as Liza Koshy's "Liza on Demand". There will be other "bells and whistles", but there's no word on what those might be just yet.

YouTube is set to launch "YouTube Premium" this month, the new service will also serve as a rebranding for Google's YouTube Red service.

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But that's not all. The company has announced that the music service is free, though it has introduced a YouTube Music Premium, which is a paid membership for $9.99 per month.

According to the report, YouTube is going to rebrand Red as YouTube Premium, and it will cost $12 per month from next week on. It's basically all of the music you find on YouTube, with videos and everything, better put together than the current YouTube Music. And thanks to Bob Lefsetz posting a rambling preview, we're don't have to wait much longer. Nothing else will change with Google Play Music for now. At the airport? We'll recommend something relaxing before the flight. You're right, but Google wants you to forget about that. And if you use Google Play Music, nothing will change - you'll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always. Now studios, and the artists they represent, can get a cut of the subscription service while you listen to music ad-free.

Next Tuesday, YouTube will try again, by launching its reinvented YouTube Music app in the US, South Korea, Mexico, Australia and New Zealand, followed by another 14 countries in the following weeks.

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"They're incorporating all your viewing on YouTube to build your favourites", noted Lefsetz - those gasps of horror you can hear are parents everywhere thinking about all those nursery-rhymes their kids binged in the past while logged in to the parental account.

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