Breakfast? Nah, IHOb is the International House of Burgers

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The company asked people to guess what the "B" could stand for.

Known previously as IHOP, the International House of Pancakes, has changed its name to IHOB.

It's likely that the restaurant's rebranding won't be permanent, however: A representative for the chain confirmed to Fox News that only one restaurant in Los Angeles will feature the new signage, while the rest will feature IHOb-themed elements within, but retain their original signage. Breakfast, bacon, brunch and burgers were all tossed out as suggestions, and Monday brought an answer. A release from the company said the letter "p" in IHOP was flipped "for the time being".

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Now that news of IHOP's new burger menu has officially been revealed, critics on social media are officially hating it.

Other burger options include a barbecue sauce smothered Cowboy BBQ burger; the mushroom and Swiss; the Classic, your basic hamburger; the Classic with Bacon; and the Mega Monster, which is two steakburger patties, two types of cheeses, lettuce, red onion, pickles, tomato, and IHOb's signature burger sauce.

"We're serious about the quality of food and our menu, and this name change really reflects that", the executive director of communications said. It looks like there will seven different types of burger.

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An IHOP restaurant serves customers on August 10, 2017 in Chicago, Illinois.

IHOp has become IHOb, the International House of Burgers, serving up steak burgers any time of the day.

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