In an opinion piece, Tages Anzeiger said it was understandable that Shaqiri and Xhaka had feelings for the country of their parents but called their celebratory hand gestures "stupid" and "unjustifiable" given the "provocations and incitements between Serbs and Albanians in relation to Swiss with an Albanian background before the match".
The players, who have ethnic Albanian heritage but grew up in Switzerland, put their open hands together with their thumbs locked and fingers outstretched to represent the double-headed eagle displayed on Albania's national flag. His team-mate and Arsenal player Granit Xhaka, who is of the same descent as Shaqiri, celebrated in a similar manner when his thunderbolt shot levelled the game earlier on.
Federation Internationale de Football Association has added a third Swiss player - captain Stephan Lichtsteiner - to an investigation of both scorers in a 2-1 win who made hand gestures of a two-headed eagle that is an Albanian national symbol. Shaqiri also had Kosovo flag on his right heel.
Xhaka, Shaqiri and Lichtsteiner would likely have been shown a yellow card at the time for their celebrations.
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Both men have roots in Kosovo, a former province of Serbia that declared independence in 2008. Xhaka's brother Taulant plays for Albania's national side.
The world football governing body does not allow the imagery of political messages or symbols in stadiums.
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He claimed the move influenced some decisions, most notably the failure of the match official and video assistant referee (VAR) to award a penalty when Aleksandar Mitrovic was wrestled to the ground by two Swiss players. "I'd like to see that again. presumably Xhaka was not unhappy at not having scored against Albania", he said.
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While the duo remained quite unapologetic for their actions, Serbians were aggrieve by their symbols which they deemed political and provocative, and not befitting the game.
Switzerland's manager, who is himself of Bosnian heritage, said: "You should never mix football and politics".
British newspaper The Sun reports that both he and Shaqiri gestured towards the Serbian fans after scoring their goals.
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