The International House of Pancakes took to Twitter to make the startling announcement, as well as show of their new logo. That's why the Taste of Home Test Kitchen let out a collective gasp when beloved pancake purveyor IHOP announced that it was changing its name. The new IHOb Twitter account even retweeted photos and video of a construction crew putting up the new sign in LA.
The new name also earned a few burns from another restaurant chain.
Though the company has been offering burgers since its creation in 1958, IHOP's main motive for revamping the menu item and emphasizing it is to attract a wider audience, according to Chief Marketing Officer Brad Haley.
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IHOP has been teasing its so-called name change for a week, flipping the "P" to a lowercase "b".
One fan did support the measure if she gets coupons.
Legendary fried chicken purveyor Church's Chicken posted an Instagram photo that poked fun at the IHOP name change buzz.
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(We all promptly fell in love.) In 1973, the company began using the acronym "IHOP", and for 50-ish years, the acronym and the restaurant lived in pancake harmony. Why mess with a good thing?
The company is part of Dine Brands Global, the same company that owns the Applebee's chain. Is Rebelez anxious that he's competing more directly with his corporate sibling?
IHOP is not actually wasting millions and millions of dollars on new signage for a brand that really would be pretty stupid if it were made permanent. Breakfast, bacon, brunch and burgers were all tossed out as suggestions, and Monday brought an answer. "If you want a burger and beer, you are not going to come to IHOP".
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Everyone's default theory was that the "B" didn't stand for a particular dish at all, but instead to "Breakfast".