Instagram launches IGTV which can host content an hour long

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A few weeks ago, I wrote an article about a rumor regarding Instagram working on the integration of long-format videos on its platform.

While initially being pushed as a way for fans to consume videos from big-name content creators and celebrities, the IGTV hub will allow anyone to upload and share videos on the platform.

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Both apps are available for download now in the App Store and Google Play.

It means Instagram's video time limit increases from one minute to 10 minutes for most users. Though Instagram isn't running ads over its IGTV content yet, Gibby told AdExchanger the company will "be exploring and testing ways to help creators monetize after launch". Once you update your Instagram app, look for the IGTV logo on the top-right side of your feed, next to the DM button.

Accounts with large audiences will be able to distribute programmes lasting up to an hour.

The Instagram TV app is not just for stars like Pons with 25 million followers, either. Through the new app, you'll be able to watch videos from people you follow and creators Instagram thinks you'll be interested in.

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Upon launching the app, videos will begin playing automatically and, as you'll quickly notice, all of them are shot in portrait orientation, so you don't have to rotate your phone to watch them in full screen. Users will have access to comments, related content and other features taken from Instagram on IGTV. Creators will have their own dedicated channels, too. You can create your own videos on your channel or follow your favorite ones. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. Apart from YouTube, Facebook and now Instagram, Snapchat is the other popular social media platform that is used for posting personal videos. We hope it brings you closer to the people and things you love.

Instagram announced a video service today that is available as a standalone app called IGTV. They can also be up to one hour long.

Instagram has launched IGTV, a mobile-centric vertical video platform. "We'll see what makes sense", said Yuki.

Instagram CEO Kevin Systrom says that the whole idea of IGTV is to make it easier for users to find videos to watch on their smartphone, apparently conveniently forgetting that there area already a billion apps that offer exactly that, including the current incumbent, YouTube.

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The service will host vertical videos only.

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