Lethal Bizzle explains why Lord Sugar's racist tweet is not a joke

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Sugar, who has nearly 5.5 million Twitter followers, used similar wording in his own apology tweet, posted before that of the BBC: "I misjudged me [sic] earlier tweet".

Business magnate Sugar, who was chairman of Spurs from 1991 to 2001, posted an edited photo of the Senegal starting XI along with images of sunglasses and handbags, together with the caption "I recognise some of these guys from the beach in Marbella". It was in no way meant to cause offence, and clearly my attempt at humour has backfired.

Lord Sugar hit back at critics.

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Following up on his tweet, the East London musician told Metro.co.uk that he doesn't hold any animosity towards Lord Sugar - he actually respects him - but that he needs to understand why it wasn't a joke.

But as the Twitter storm grew and he become the UK's top trending topic, he reluctantly made a decision to delete the tweet. People know I have fought against racism for years.

Collymore was also critical of what he viewed hypocrisy by Sugar, who has been vocal on issues of anti-Semitism in the Labour party and his role as a liberal voice in Britain, calling for further pressure to be put on Sugar's actions by sections of the media, and that the effect should be removal from his role as "The Apprentice" going forward.

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In a now-deleted tweet, he said: "Just been reading the reaction to my amusing tweet about the guy on the beach in Marbella". The tweet was eventually removed 23 minutes later - but Lord Sugar insisted this was only because it was "interpreted in the wrong way as offensive by a few people".

He replied: "If it [is] so vile why have you retweeted it". Frankly I can't see that I think it's amusing.

Senegal got Africa's first win of the World Cup with a 2-1 victory over Poland in Moscow yesterday, putting them joint top of Group H alongside Japan.

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