Microsoft purchases video learning platform Flipgrid

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"Building communities around learning is more important than ever", Microsoft CEO Satya Nadella said in a video statement released on Monday. While a Microsoft spokesperson told GeekWire the acquisition isn't a key part of Microsoft's ISTE presence, Flipgrid will present and demo the platform at the Microsoft booth.

Microsoft's acquisition will expand its educational footprint, where Google Chromebooks have become increasingly popular. Microsoft wants to also use Flipgrid to help students build "social emotional skills" in order to develop better communication and learn how to come back from failure.

"To bring the power of video-based social learning to everyone, we'll be making Flipgrid free for all educators and offering prorated refunds to everyone who has purchased a subscription from Flipgrid in the past year", said Eran Megiddo, Microsoft's Corporate Vice President for Education. Last year, when Miller unveiled "The all new FlipGrid" at their Minneapolis headquarters he was joined on stage by Jim Federico, Principal Product Manager for Microsoft Education, who talked about new FlipGrid integration with OneNote and Microsoft Teams.

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Joey Taralson, VP of user engagement at the startup, told Business Insider that "the potential to make Flipgrid free was actually a large factor in the decision to sell" and to get to the next level it would require "the backing of someone like Microsoft".

That's pretty incredible: Previously, Flipgrid charged about $65 per year for each educator and $1000 per year for each school that used the service.

Microsoft has acquired Flipgrid, a social video discussion platform used in classrooms around the world.

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"I'm thrilled to announce the Flipgrid team will be joining Microsoft and embarking on its next exciting chapter", said Microsoft's education corporate vice president, Eran Megiddo.

They have a social goal to make the learning process in school easy and more interesting.

Why it matters: Google dominates the education market with its low-priced Chromebooks and collaborative tools. Flipgrid's service allows teachers to create a digital space dedicated to a specific topic where students can post clips in which they share their opinions.

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