Optus opts for SBS help amid World Cup woe

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The chief executive of telecommunications giant Optus, Allen Lew, has continued to apologize to Aussie football fans on Monday, after its streaming service once again failed, for the third consecutive day of the Russia World Cup.

SBS will air Monday night's match between Sweden and Korea Republic (10pm AEST) and then all subsequent matches over 48 hours, finishing with Russian Federation versus Egypt on Wednesday morning (4am AEST). The games will be available in HD.

Many fans took to social media at the weekend and on Monday, blasting Optus for the problems marring its subscription streaming service.

The debacle became a political row, with Prime Minister entering the fray to criticise Optus failure to adequately prepare for the broadcast.

Mr Lew said Optus should have been able should to anticipate the audience demand better than it had.

There were issues on the opening night of the tournament too.

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Optus has sheepishly relinquished its World Cup streaming rights to SBS for a limited time as it attempts to sort out its beleaguered network.

Chief executive Allen Lew had earlier promised the telco "will do better" after Saturday night and Sunday morning's patchy coverage during which many customers reported connection outages.

"We feel that is only appropriate we offer customers a failsafe backup and what I'm announcing now is that over the next two days, the six world cup games will be simulcast over SBS and Optus Sport", Lew said.

"For those users now experiencing technical difficulties on Optus Sport, please enter your details into the 2018 FIFA World Cup app to watch the Costa Rica-Serbia game while our tech teams work to fix the problem", the telco wrote on Twitter.

"We're obviously able and willing to do that".

Ebeid went onto tell listeners the conversation may need to happen in the next 24 hours if Optus aren't confident they have fixed the issues.

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"I think if Optus continues to have problems then we might have a conversation about how we can help them further about putting those games on our channels", Mr Ebeid said on Monday. Mr Lew acknowledged that clearly, there has been some damage, and that with new technologies like streaming in-demand sporting fixtures, there's always some risk.

"For those users now experiencing technical difficulties on Optus Sport, please enter your details into the 2018 FIFA World Cup app to watch the Costa Rica-Serbia game while our tech teams work to fix the problem". Only solution is to give live rights back to SBS and have Optus as a catch-up service.

"We should have done better, we can do better and will do better", he said.

The only problem is unless you're happy to watch it on a smaller device like a phone or tablet, you will need a streaming platform like Apple TV to watch the games via the app on a TV.

Optus is carrying the rest, providing the matches as a package for $15, or as part of mobile subscription packages.

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