Paul Skyscraper Sets Off Social Media Firestorm

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A raccoon spotted in Minnesota Tuesday morning scaled a building and is now 20 stories up.

Amid hundreds of photos and retweets from fascinated and frightened pedestrians, the raccoon finally came to a stop on the ledge of a swanky 22nd floor office - just one floor below the top.

Minnesota Public Radio branded the raccoon with the hashtag #mprraccoon, which became the top trend on Twitter.

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For hours on Tuesday, Twitter users followed the exploits of the daredevil free-climbing raccoon. That's when it started climbing.

Laurie Brickley, St. Paul Department of Safety and Inspection spokesperson confirmed traps are on the roof, ready for the raccoon.

The nimble little fella climbed 23 floors - about 60m - up the UBS Tower in Saint Paul, panicking thousands of onlookers who were following the situation on Twitter.

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Apparently, live traps have been put on the roof of the building in hopes the animal, which has gained quite the social media following, will make it up there.

It's the whole talk of MPR today (follow the #mprraccoon hashtag on social media, and find more coverage at MPR News), but I'm nearly afraid to watch.

The critter even had an account created in its honor, its first tweet reading, "I made a big mistake".

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