Global sportswear maker Adidas announced that it has committed to using only recycled plastic by 2024. This move will have an impact on their manufacturing of everything from shoes to sports bras and everything in between.
In 2016, the company launched the UltraBOOST Uncaged Parley running shoe - the first mass-produced footwear created using plastic waste retrieved by clean-up operations in the Maldives (95 percent) and recycled polyester (five percent). But industry experts say the price difference could drop as more companies switch to recycled material. An estimated eight million tons of plastic enter the oceans every year-about one garbage truck's worth of plastic every minute.
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Adidas said its apparel line for the spring and summer of 2019 will contain around 41 percent recycled polyester. Each pair reuses 11 plastic bottles. The move, they believe, is not only the environmentally conscious thing to do but will make their products and brand more sustainable.
On a global basis, only 14 percent of plastic is collected for recycling.
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It would appear the shift to recycled plastics will have no impact on product quality, and some analysts have pointed that it may even drive increased sales as their recycled products and environmentally-minded image will appeal to a broader base of consumers.
Adidas made headlines in 2015 when they announced they had designed a shoe made nearly entirely from garbage. Currently, about half of all used materials have Adidas on polyester.
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The pledge specifically said the company would eliminate "virgin" plastics. Thus every year they will save 40 tons of plastic, and will instead use recycled raw materials.