Facebook is shuttering three of its apps, including Moves


Last year, Facebook bought an anonymous social app called tbh, which was apparently popular with teenagers-a crucial demographic for Facebook, which is seeing engagement drop among its younger users.

Facebook launched Hello in 2015 as a way for people using Android in Brazil, Nigeria and the United States to combine contact information on their phone with information from Facebook.

In a post on Facebook's newsroom, the company said aside from taking the apps down, the data from the apps would be deleted within 90 days.

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The second app that will be discontinued, Moves was acquired by Facebook back in 2014.

Facebook announced it would buy the three-month-old app in October 2017, with many people interpreting the move as a way for the social network to reach a younger, more fickle demographic. It enables people to combine information from Facebook with contact information on their phone. Facebook said it will be depreciating Hello "in a few weeks". Facebook plans to depreciate the Moves app and Moves API on July 30.

Buying apps such as tbh is also a way for the company to test new concepts and see if they can scale beyond a niche. It allows users to record their daily activities such as walking, cycling and running, much like today's fitness apps.

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"We regularly review our apps to assess which ones people value most". Sometimes this means closing an app and its accompanying APIs.

Following the deal, tbh's four co-creators Nikita Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon joined Facebook's Menlo Park headquarters.

"We need to prioritise our work so we don't spread ourselves too thin". Last but not least, tbh is another app acquired by Facebook a year ago, an anonymous social media app for high school students in the United States. It's only by trial and error, Facebook says, that they'll create great social experiences for people. Let us know down in the comments!

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