Far-Reaching Online Privacy Bill Signed by California Governor

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Jerry Brown, who hasn't explicitly said if he'll sign it.

It would give Californians more control over the data they share with companies by allowing them to ask companies to delete it or refrain from selling it. But the way most companies have designed those opt-in pop-ups, "you really don't have a choice", says Ashkan Soltani, former chief technology officer of the Federal Trade Commission who helped author the ballot initiative.

A bold new law passed by the state of California could change the perception of digital privacy.

TechNet, a technology lobbying group, urged lawmakers to improve the law before it takes effect "so it provides meaningful privacy protections for Californians while also allowing all the benefits and opportunities consumers expect from U.S. technology to continue".

According to the new law, consumers who prohibit companies from selling their personal data must be given the same level of service but companies will be able to charge them higher fees. The secretary of state said Monday that the measure had qualified for the November ballot, but Mactaggart said he is willing to pull it if the Legislature passes a privacy bill and Gov.

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Consumers could sue under the bill if their data was not encrypted or redacted and the company that collected it did not have reasonable security measures in place to protect it.

Under the law which takes effect in January 2020, consumers will have the right to know what personal information companies are collecting and why and with which businesses it's being shared.

Business home pages will be required to provide "clear and conspicuous" links titled "Do not sell my personal information" that take people to opt-out pages.

The bill passing into law will concern off numerous California-based tech firms who objected to elements of the bill.

The bill has unclear language and could prevent companies from providing loyalty programs and notifications to customers, Boot said.

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"That makes the lack of public discussion and process surrounding this far-reaching bill even more concerning".

"Data regulation policy is complex and impacts every sector of the economy, including the internet industry", Internet Association Vice President of State Government Affairs Robert Callahan said in a statement. It was introduced Friday and heard in committees this week before coming to the votes Thursday in both houses. A short time before, the Senate had approved it 36-0.

"This is a huge step forward to people all across the country dealing with this very challenging issue", State Senator Bob Hertzberg, a Democrat and a co-author of the bill, said at a press conference Thursday. Bills passed by the Legislature are much easier to change than voter-enacted initiatives.

"Once again California is taking the lead in protecting consumers and holding bad actors accountable", state Sen.

Opponents of the measure include Amazon, Google, AT&T and Comcast, which were expected to wage a multimillion-dollar campaign had the act gone before voters.

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The beverage association said it understands that obesity is a serious health issue and is "committed to working with government, public health and others to find better ways to help consumers reduce sugar consumption". "Their finances would be more constrained if the measure were to pass", Ryan Miller, a fiscal and policy analyst at the LAO, said before the vote.

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