Forget Prime Day, eBay is Giving Buyers 20% Off 20 Brands

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Amazon's flash sales event, Amazon Prime Day, is into its second day, and there is an abundance of deals, from household goods to electricals, beauty, grooming, gardening gear, toys and furniture.

Lowe's is offering 10 percent off sitewide for MyLowe's Members Monday and Tuesday, coinciding with Amazon Prime Day's hours. Shoppers will have plenty of sales to choose from as other retailers offer promotions to try to take a share of the spending. If you buy a new item on eBay but find a lower price on the same item elsewhere within 48 hours, eBay will send you a voucher for the price difference - plus an extra 5 per cent.

Destination Maternity is offering a deal of up to 50 percent off "almost everything". It says customers bought more pencils, pens, notebooks, glue sticks, lunchboxes and backpacks on Prime Day last year than any other day of the year. You can score those same end-of-summer prices by shopping today, and get to use the grill all summer. By about 4:30 p.m., many Prime Day links were working.

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Goldberg noted that it's easy for Amazon to extend deals on its own devices and brands, but trickier for it to extend deals for its third-party sellers because they signed up for different promotional slots.

"Members across the country have snapped up the thousands of deals during the shopping event reserved exclusively for Prime members - and it's not over". If you don't have a membership, you can get a free trial of Amazon Prime.

Prime Day serves a longer-term importance to Amazon by driving new members to its $119 annual free-shipping program and tightening existing customer relationships to the company's ecosystem.

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"This is like our Super Bowl", said Neil Lindsay, Amazon's vice president of Prime and marketing worldwide. Prime Day also lasts six hours longer than previous year.

This is the biggest Prime Day yet. In November, for example, hundreds of Amazon workers in Italy and Germany went on strike, saying they were under "high pressure to create more and more in less time".

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