Google reportedly working on streaming games platform called Yeti


This all sounds incredibly cool and game-changing; but can Google actually pull it off?

A report from Kotaku suggested Google may have held meetings with developers at GDC and E3 this year to gauge interest in its streaming platform, and to attempt to bring studios in-house to work on its own Yeti titles.

The report comes as a follow up to an earlier report suggesting the Palo Alto giant was working on a game streaming service codenamed Yeti, and confirms it. Video game history is littered with consoles that have attempted to take on Nintendo, Sony, and Microsoft only to fail in style, mostly due to lack of "killer app" video games, which is a reality that Google must face. Especially since the company is now committed to building hardware like the Google Home speakers, or the Pixel smartphones.

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You can't really imagine a new console trying to compete with current devices, such as the PS4 Pro and Xbox One X. According to Kotaku, however, that's exactly what Google plans to do.

Google has been exploring video game initiatives for most of the decade.

Yeti would be able to play games requiring high PC specs on lower end hardware thanks to more potent computers doing the brunt of the work while players streamed games. Can Google make a streaming service simple enough that casual phone games would be interested in stepping up, while it's questionable whether an upstart can attract serious gamers.

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Kotaku has also heard of possible "heavy" YouTube integration being an aspect to the service, with Google leveraging the video site's corpus of gaming-related content.

Kotaku also points to the ongoing issues with video game streaming, specifically the effects of slow internet speed that make it hard to download large chunks of gaming data.

One thing is for certain: Google wants to make a splash. They've already hired former Sony and Microsoft exec Phil Harrison, as well as developers and marketers from key companies including EA and PlayStation. Google is looking to buy some studios as well, a move that might be necessary to develop some sort of game experiences that would be available only on Google's gaming service. A streaming console may have many other technological advantages, but only time will tell if Google can get it off the ground.

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