IHOP admits it 'faked' IHOb name change to promote new burgers


We've been fooled! IHOP announced on its Facebook page Monday that it "faked" the IHOb name change to promote its new burgers.

The restaurant group also updated its website to remove the temporary IHOb logo and replace it with the usual IHOP version. A full stack is $5.79.

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On Twitter, the company said, "That's right, IHOP!". The pancake chain began revamping its burgers more than a year ago, IHOP's president, Darren Rebelez, told Business Insider, as it has tried to boost sales outside breakfast. The promotional campaign, which drew widespread criticism on social media, invited fans to guess what the "B" stood for, ultimately revealing that "IHOb" reflected a new focus on a line of "Ultimate Steakburgers".

After the name change, that number jumped to 30 percent.

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Despite their relief to learn the name wasn't changing forever, some burger lovers asked that burning question we were all thinking. And, IHOP never took pancakes off the menu. "They're still there. They're on the cover of the menu", Rebelez said.

Or maybe we were just gullible.

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