Streaming services overtake pay TV in the UK

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But Walmart wants to undercut its competition by pricing its service at $8 per month-or lower.

Walmart mulls video streaming service to rival Netflix, Amazon: report

Walmart may be the next giant to enter the video streaming wars, according to a report from The Information. Company officials purportedly theorize that a cheaper service would be popular among their existing customers, especially those "in the middle of America", the outlet said. According to Variety, via a report by The Information, Walmart is gearing up to take on Netflix and Hulu with a new video streaming platform.

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But traditional pay-TV, such as Virgin Media's cable and Sky's satellite services, still generated significantly more revenue than video-on-demand subscriptions.

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Netflix, NOW TV and Amazon Prime amassed 15.4 million paying account holders, while pay-TV services including Sky's legacy satellite service only hit 15.1 million subscriptions. It is possible that Walmart is looking into launching a stand-alone ad-supported video service breaking it away from Vudu, but the way it was reported makes it sound like this would be something new that Walmart has never done before.

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It's unclear whether Walmart will actually move forward with the plan, or where the content would come from. Both Netflix and Amazon feature licensed content on their services, but all companies involved in the streaming wars are throwing piles of cash at original programming. (Netflix's standard HD plan is now $10.99 monthly.) But the report had no details on what kind of TV shows, movies or other programming might be available in a Walmart SVOD service. Walmart already has an established digital streaming service with Vudu, which offers thousands of titles to buy or rent and an ad-suported free streaming element, Movies On Us, which operates via ad-supported funding.

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