Wimbledon Roger Federer unveils new sponsor no Nike

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Roger Federer delivered the most shocking upset on Day 1 at Wimbledon by appearing in a Uniqlo outfit.

Lajovic shook off his early nerves to at least give Federer some practice in the second and third sets but the Serbian could do no better than previous year when he also suffered a straight-sets defeat by the Swiss, that time in the second round.

"Mr. Federer is one of the greatest champions in history - my respect for him goes beyond sport", said Uniqlo Founder and Chairman Tadashi Yanai.

Roger Federer made his rumored divorce from Nike official by taking the court at Wimbledon in Uniqlo apparel.

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The star athlete added that the partnership had "been a long time coming".

Throughout his illustrious tennis career, Federer has become synonymous with Nike to the extent that he even had his own range (RF) with the sportswear giants.

The sports news website also said Nike had been given the chance to match the new contract but declined. We share a goal of making positive change in the world, and I hope together we can bring the highest quality of life to the greatest number of people. "It's also something that was very important for me, for the fans really".

His deal has been widely estimated to be worth $408 million over 10 years, compared to the $13.6 million he was reportedly making each year from USA heavyweight Nike.

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However, the top seed confirmed the end of an iconic partnership when he walked out wearing the Japanese manufacturer's logo on Centre Court on Monday to defend his title. "They are mine. The good thing is it's not theirs forever".

The deal was reportedly struck after UNIQLO offered him more than $300 million over 10 years, even if he doesn't continue to play for that long.

Uniqlo had previously been associated with Federer's rival Novak Djokovic.

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